The legacy of our chocolate store
Indulge in exquisite chocolate bliss from our store, where every bite is a symphony of flavor and luxury.
About Our Online Store
The Spark of the Beginning
1976: Our journey began in the heart of Kuwait, where our founder, Mahmoud Mohamed Al-Jar, introduced the magic of Belgian chocolate to the region.
A Legacy of Passion
1985: The tree of passion grew, Hazem, the son of the founder Mahmoud, inherited a love for chocolate, and he used to taste the finest types of Swiss and Belgian chocolate and compare the different varieties. Every bite fed a dream buried deep within him.
The Path to Excellence
1991: Driven by his love for chocolate, after moving to Jordan, his father sent him to the most famous and important chocolate institutes in Belgium, and under the supervision of experts, he immersed himself in the art of chocolate making, a new world of secrets and favors opened up to him.
The Humble Factory
1994: After gaining experience in chocolate science, Hazem began making unique recipes in his humble kitchen, with some simple tools he had brought with him from Europe. At the time, the art of chocolate making was unknown in the Middle East.
Official birth
Market Response
Innovation and Expansion
2004: With the great demand due to the distinctive innovations in the world of chocolate, the expansion came, and the company's first headquarters was built with a large production capacity and the introduction of the (Coanching – Cold) system that added a magical touch to the smoothness of the chocolate. Major manufacturers around the world were invited, who were amazed by the presence of this level of chocolate in the Middle East, which gave us a global reputation for quality. This passion was crowned by the company obtaining international certificates in quality and product safety (ISO 9001, HACCP, Jordanian Quality Certificate, King Abdullah Award for Excellence).
Global Expansion
2010: Chocolate began to travel! Our products invaded the Arab and European markets, from the United Arab Emirates and Saudi Arabia to Germany. Each package carried a story of beauty and passion for chocolate.
A New Chapter
2016: Messrs. Imad and Imran Jaar joined our team, adding a new touch that reflects the family’s passion. Imad, with his insightful vision, took over the leadership of the sales department, where he unleashed our products in local and international markets, increasing the spread of our products thanks to his great efforts.
As for Imran, his passion went beyond chocolate, to include traditional Arabic sweets. He was creative in integrating baklava, kunafa and nightingale’s nest with the arts of chocolate, creating unique combinations that were appreciated by everyone. He also established a new department for the manufacture of Turkish delight and nougat, to reflect the diversity of our culture and our love for sweets.
A New Generation
2020: With all this passion in the world of chocolate, the flame of passion passed to the third generation of the family. Mohammad Jaar, Hazem’s son, joined the group, benefiting from more than 50 years of accumulated experience and armed with knowledge from the most prestigious German universities, Mohammad began a comprehensive modernization journey in the company. The goal was clear: to transform the production processes into a fully automated system, following the highest standards of quality and safety.
Thanks to these developments, the company has been able to increase its production capacity to approximately 300,000 liters per year of fine chocolate, reflecting our continued commitment to innovation and excellence.
A Legacy Renewed
2024: Today, with over 50 years of experience across three generations, we proudly present (La Joli) – a collection that embodies both tradition and modern elegance. These chocolates are more than just desserts; they represent a rich history intertwined with contemporary innovation. Every piece of (La Joli) carries the heritage of our family’s legacy while reflecting the latest trends and innovations in chocolate. Our mission is to make our products a part of your special moments, filled with the love and passion that have defined our family for decades.